Joe McCormack

He is an experienced marketing executive, successful entrepreneur and author who is passionate about concise, strategic communication and leadership development. His book BRIEF: Make a bigger impact by saying less tackles the timeliness of the “less is more” mandate. His book NOISE: Living and leading when nobody can focus continues this conversation and addresses the challenge of focusing when the brain is bombarded by external and internal noise. Joe founded The BRIEF Lab after developing and delivering a unique curriculum on executive communication for U.S. Army Special Operations Command. He actively counsels military leaders and executives on effective, efficient communication and produces the weekly podcast series Just Saying. Joe hopes to one day add to his list of accomplishments the ability to simultaneously read a book, golf, and drink well-made Manhattans and French-pressed coffee.